Caroline Chelette, Moonstruck Florals

In honor of Entrepreneurship Month, we’re highlighting young professionals in our community who made their dreams a reality.

When Caroline Chelette started to plan her own wedding, she realized she had a passion for floral design and wanted to dive deeper into the biz. She free-lanced for a few local florists while holding down her day job, until she decided to venture out on her own and founded Moonstruck Florals.

What was your “I made it” or “this is going to work” moment?

Going through my finances and realizing I could quit my part time job and dedicate all of my energy to Moonstruck

What has been your proudest moment?

Every time I present the bridal bouquet to my brides and their face lights up and they are so excited about their flowers that I created for them.

Describe entrepreneurship in one word.


Biggest career achievement?

Having my work published in Style Me Pretty

Biggest career fail?

Having a floral installation be blown away minutes before a photoshoot was to begin. Lesson learned, always take into consideration unexpected winds at the beach

Where do you see yourself in five years?

Flowering for beautiful weddings

Why Tallahassee?

I wanted to offer a modern design approach to flowers that couldn’t be found here and show the beauty of flowers in unique ways.

What’s one piece of advice you’d give someone starting out?

Freelance! Work for multiple floral designers to find your creative style and learn what really goes into being a florist. It’s much more than just playing with flowers ;)

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