Adam Frost, Goodwill Industries – Big Bend, Inc.

NAME?

Adam Frost

WHAT DO YOU DO?

Marketing and Communications Manager, Goodwill Industries – Big Bend, Inc.

HOMETOWN?

Winter Haven, Florida

Tell us your Tallahassee story, what brought you to Tallahassee?

I moved to Tallahassee to attend Florida State University as a Psychology major, but later pivoted to Media and Communication Studies. During my time at FSU, I worked as a practice footage videographer for the FSU football team and landed a transformative internship at Goodwill Big Bend. I fell in love with our mission: to build opportunities through education, career services, and support for individuals. Upon graduation, I knew I wanted to dedicate my career to doing good for others, and I’ve been fortunate to grow professionally right here with Goodwill in Tallahassee.

What business or event would you like to see come to Tallahassee?

Professionally, I’d love to see more businesses hiring and supporting skilled trades workers, which would strengthen opportunities for local workforce development. On a personal note, I’d love to see more major concert tours stop in Tallahassee!

What’s your favorite thing about your career?

My career allows me to live out my “why”: To do good for people. Goodwill Big Bend serves an average of 10,000 people throughout our 22-county region, and leading our Marketing department gives me the privilege of telling those stories and amplifying our community impact.

ADAM’S LOCAL FAVORITES:

Place to people watch? Doak Campbell Stadium
Date night spot? Date day – kayaking on the Wacissa
Annual event or festival? Tallahassee Beer Festival/Beer Mile
Place to snap the perfect Instagram picture? Hard to choose between the gym, vacation or a concert.

THE INSIDE SCOOP ON ADAM:

How do you spend your free time? Working out at CrossFit Tallahassee
Do you have any secret talents or skills? Archery – I was second in state in 2026.
Current show that you are binging? Invincible
What is a book that changed your life? “Smart Brevity: The Power of Saying More with Less” by Jim VandeHei, Mike Allen, and Roy Schwartz