Matt Thompson, Madison Social

matt thompsonAN INTERVIEW WITH MATT THOMPSON, MADISON SOCIAL

Where do you work and what is your role?

I am managing partner at Madison Social. I oversee all marketing activity from social media to local relationships and sponsorships.

Where are you from?

I am from Orlando, specifically a suburb, Longwood. My Mom has lived in the same house since 1958, just a stone’s throw away from Lyman High School.

Why did you come to and stay in Tallahassee?

In 2007 we were expecting our fist child, Lily, and my wife and I really wanted to try and make it with a parent staying home and Tallahassee afforded that opportunity. I was a Nole grad (both my undergrad and Master’s) and I was pretty excited to be moving back to the motherland. My wife, a Gator, wasn’t so stoked but we have both grown extremely proud to call Tallahassee home.

Please highlight a little about your background and any other information you would like to share.

My background is pretty eclectic. I have worked brand side marketing, agency side, and even in academia. My marketing career started in Orlando at a small software company where I raised revenue 92% over 18 months. I left there and then went to teach at the University of Central Florida for a few years. In 2007, we moved to Tallahassee and I started at The Zimmerman Agency as an Account Director and then moved to the Director of Digital Strategy where I oversaw the Social Media department. To say I learned a lot at Zimmerman is a vast understatement. From managing client relationships, to driving brand definition, to constantly changing with the social media landscape, it was an awesome six years. Nowadays, not only am I an owner at Madison Social, I am also the Department Coordinator for Flagler College TCC Campus’ new Strategic Communication major where I teach, oversee curriculum development, and advisement.

What do you like about Tallahassee?

Easily the people. I love the fact that instead of six degrees of separation it is one and as a community we support each other. Also, there is nothing better than walking into a place and striking up a little conversation with someone just because it is better than a blank stare. Tallahassee seems to get that.

How and why did you get involved with Access?

I heard about Access through our commercial banker, Park Broome with First Commerce Credit Union. The FCCU team has been huge supporters of our business since day one and suggested Access would be a great partnership.

How has Access helped you grow both personally and professionally?

Access is the best investment we make. The support we receive from the Chamber staff is amazing and if I look at our business, 70% of our business is young professional and there is no way this would be possible if it wasn’t for Access. I tell people all the time that just because we are in the “College Town” district, it does not mean we are a college bar. We are a place for everyone.

What has been the best part of your Access experience so far?

Interacting with the staff. They are just good people that are a pleasure to work with. Each time we interact there is a willingness to help your business succeed and as a partner that is all you can ask for.

Do you have additional comments about Access?

It is a group I recommend to every young professional I come across and we are a proud sponsor. If anyone has any questions and wants an outsider’s point of view, do not hesitate to email me.

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